With creative freedom, Jane chose to design a complete brand identity system for a low-country-style food truck. Using hand-drawn illustrations and overlay features, Low Tide is a fresh, casual southern seafood truck. Its brand mission is to ensure each customer has a calm, delicious, and southern experience. With tasty appetizers, staple southern sides, and filling main bites, the food truck will keep you wanting more. The logo and deliverables confidently communicate an inviting, east coastal brand. The brand advertisements include a variety of images Jane captured herself. Low Tide promises “Every bite is a shore thing.”